Multinational Company for Product Sales Insights
Problem:
A multinational company wanted better insights into product sales trends but struggled due to the multi-layered B2B structure.
Approach:
We implemented data warehousing and a loyalty program to collect and analyze customer purchase data.
Technology:
We set up data warehouses and a loyalty program, using the software layer to track customer purchases and provide valuable insights for the marketing team.
Solution:
We provided a comprehensive system that allowed the company to understand which products were performing well, helping to guide marketing and sales strategies.
Outcome:
The project enabled the company to make informed decisions, resulting in better focus on high-performing products and optimized sales strategies.